Squad Goals #3 – Marketing & Positioning

Positioning is the marketing strategy of making a brand occupy a unique space or position. This is relative to competing brands in the mind of the consumer. So for example, if your a designer who makes couture dresses, it’s likely you would want to position your brand as luxury. Why? Your dresses are hand made, bespoke, using the finest fabrics.…
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Statement Skirts & Tropical Roof Gardens

Statement skirts I think might be my new thing this summer. I’ve always had a complex about wearing skirts which were a little extrovert, simply because of my body shape. Anything floaty or loose would look mumsy on me I felt, so for this reason I always wore tight pencil skirts. However, more recently I’ve became more comfortable in my…
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Colour Popping & Midi Dresses

Colour popping is such a summer style staple. What better way to enjoy the weather, but wear bright bold contrasting colours. In my last post ‘Marrakech – Le Jardin Majorelle Yves Saint Laurent’,  I’m so obsessed with how the orange clashes against the cobalt Marrakech blue. This has totally  inspired me to me more experimental with colours and prints. With another…
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Marrakech – Le Jardin Majorelle Yves Saint Laurent

Marrakech has been a city I have long desired to visit. I’m glad I can finally tick this off my list, and I’m already looking forward to my next trip. If you’re looking for an adventure to a place full of colour, food and culture then Marrakech is great. However, this type of holiday is really what you make it. Honestly…
Marrakech, Morocco
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The Gucci Belt x Power Accessories with Farfetch

Photography – Burchardlens This Gucci belt isn’t new news, however it is one of the latest additions to my wardrobe. In my previous post ‘Coach Rogue Bag & Spring Power Dressing’, I speak about power dressing and how it can help boost your over all confidence. In addition, I also mention how power dressing can also include wearing statement accessories,…
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