Positive Statements x Dolce & Gabbana

Positive statements is something I live by daily. If you asked me how I am, my usual response is “I’m fabulous thank you!”, and I actually believe it. I usually get an “o…k” or a ‘thumbs up’ as people are confused by why I’m so chirpy haha! However, If I don’t decide to be fabulous, I’ll dwell on the fact…
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A Girls Trip Guide to Cuba

Cuba has forever been on my list of places to visit, with it’s vibrant culture and architecture. The roads which have almost been frozen in time, filled with old American cars from the 1950’s-60s. The cigars, art and music which also plays a huge part of their culture was so intriguing for me. Even knowing, and understanding the Cuban way…
Havana, Cuba
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Squad Goals #3 – Marketing & Positioning

Positioning is the marketing strategy of making a brand occupy a unique space or position. This is relative to competing brands in the mind of the consumer. So for example, if your a designer who makes couture dresses, it’s likely you would want to position your brand as luxury. Why? Your dresses are hand made, bespoke, using the finest fabrics.…
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Feminism & Empowerment with Rock on Ruby

Feminism, and the growing movement of female empowerment really became a hot topic last year in the world of fashion. This was mainly because of Maria Grazia Chiuri’s first collection for Dior SS17, and one of her most talked about designs the “We Should All Be Feminists” t-shirt inspired by Chimamanda Ngozi Adichie’s essay and TEDx talk; also titled “We…
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