Squad Goals #3 – Marketing & Positioning

Positioning is the marketing strategy of making a brand occupy a unique space or position. This is relative to competing brands in the mind of the consumer. So for example, if your a designer who makes couture dresses, it’s likely you would want to position your brand as luxury. Why? Your dresses are hand made, bespoke, using the finest fabrics.…
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Feminism & Empowerment with Rock on Ruby

Feminism, and the growing movement of female empowerment really became a hot topic last year in the world of fashion. This was mainly because of Maria Grazia Chiuri’s first collection for Dior SS17, and one of her most talked about designs the “We Should All Be Feminists” t-shirt inspired by Chimamanda Ngozi Adichie’s essay and TEDx talk; also titled “We…
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Marrakech – Le Jardin Majorelle Yves Saint Laurent

Marrakech has been a city I have long desired to visit. I’m glad I can finally tick this off my list, and I’m already looking forward to my next trip. If you’re looking for an adventure to a place full of colour, food and culture thenĀ Marrakech is great. However, this type of holiday is really what you make it. Honestly…
Marrakech, Morocco
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Business Travel Essentials with Kipling

Travel essentials are super important when your catching flights, and staying in hotels for short periods of time. This year I’ve been on more trips than usual, hence the disruption in my usual blog schedule. This is because I’ve had the amazing opportunity to work with international clients, as well as holiday’s! These trips are usually short and busy, with…
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Accountable by Influence

Accountability has beenĀ a recent topic between me and other blogger friends. After being invited to speak to the youth at a church, it hit me how accountable we are as influencers. I mean do you really know who is watching you? Yes many analytics tools will tell you who your audience is, but do you know who the small 5%…
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