Squad Goals #3 – Marketing & Positioning

Positioning is the marketing strategy of making a brand occupy a unique space or position. This is relative to competing brands in the mind of the consumer. So for example, if your a designer who makes couture dresses, it’s likely you would want to position your brand as luxury. Why? Your dresses are hand made, bespoke, using the finest fabrics.…
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Statement Skirts & Tropical Roof Gardens

Statement skirts I think might be my new thing this summer. I’ve always had a complex about wearing skirts which were a little extrovert, simply because of my body shape. Anything floaty or loose would look mumsy on me I felt, so for this reason I always wore tight pencil skirts. However, more recently I’ve became more comfortable in my…
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