Squad Goals #3 – Marketing & Positioning

Positioning is the marketing strategy of making a brand occupy a unique space or position. This is relative to competing brands in the mind of the consumer. So for example, if your a designer who makes couture dresses, it’s likely you would want to position your brand as luxury. Why? Your dresses are hand made, bespoke, using the finest fabrics.…
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Statement Skirts & Tropical Roof Gardens

Statement skirts I think might be my new thing this summer. I’ve always had a complex about wearing skirts which were a little extrovert, simply because of my body shape. Anything floaty or loose would look mumsy on me I felt, so for this reason I always wore tight pencil skirts. However, more recently I’ve became more comfortable in my…
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Feminism & Empowerment with Rock on Ruby

Feminism, and the growing movement of female empowerment really became a hot topic last year in the world of fashion. This was mainly because of Maria Grazia Chiuri’s first collection for Dior SS17, and one of her most talked about designs the “We Should All Be Feminists” t-shirt inspired by Chimamanda Ngozi Adichie’s essay and TEDx talk; also titled “We…
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Colour Popping & Midi Dresses

Colour popping is such a summer style staple. What better way to enjoy the weather, but wear bright bold contrasting colours. In my last post ‘Marrakech – Le Jardin Majorelle Yves Saint Laurent’,  I’m so obsessed with how the orange clashes against the cobalt Marrakech blue. This has totally  inspired me to me more experimental with colours and prints. With another…
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