Current Favourites

Varadero, Beach Dresses & Chloé Sunglasses

Varadero in Cuba is filled with fluffy white beaches, and turquoise almost clear waters. The perfect place for cocktails and relaxation. I’ve been in Cuba for almost two weeks, and it’s been on of my best holidays! Havana is the place to be to really get a feel for Cuban life and culture. I wrote about my last experience in…
Varadero, Cuba
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A Girls Trip Guide to Cuba

Cuba has forever been on my list of places to visit, with it’s vibrant culture and architecture. The roads which have almost been frozen in time, filled with old American cars from the 1950’s-60s. The cigars, art and music which also plays a huge part of their culture was so intriguing for me. Even knowing, and understanding the Cuban way…
Havana, Cuba
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Squad Goals #3 – Marketing & Positioning

Positioning is the marketing strategy of making a brand occupy a unique space or position. This is relative to competing brands in the mind of the consumer. So for example, if your a designer who makes couture dresses, it’s likely you would want to position your brand as luxury. Why? Your dresses are hand made, bespoke, using the finest fabrics.…
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Statement Skirts & Tropical Roof Gardens

Statement skirts I think might be my new thing this summer. I’ve always had a complex about wearing skirts which were a little extrovert, simply because of my body shape. Anything floaty or loose would look mumsy on me I felt, so for this reason I always wore tight pencil skirts. However, more recently I’ve became more comfortable in my…
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Feminism & Empowerment with Rock on Ruby

Feminism, and the growing movement of female empowerment really became a hot topic last year in the world of fashion. This was mainly because of Maria Grazia Chiuri’s first collection for Dior SS17, and one of her most talked about designs the “We Should All Be Feminists” t-shirt inspired by Chimamanda Ngozi Adichie’s essay and TEDx talk; also titled “We…
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